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With such poor enforcement action our BEUC consumer conference in Brussels confirms the absolute necessity for group action powers.

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Media & News

Christmas Cracker Trivia #2

January 4th, 2012

Did you know that… The consumerisation of Christmas is probably best exampled by the tradition of ‘Kentucky Fried-Christmas’ in Japan. On December 23rd, 24th and Christmas Day, lines of local communities can be seen queuing around the locations of KFC outlets across Japan. ‘Chicken Christmas’ was created by marketing experts at KFC in 1974 and is recognised as one of the most significantly successful campaigns in the world. So successful, in fact, that orders are accepted two months in advance in an attempt to meet the incredible demand – which is notably felt on Christmas Eve as opposed to Christmas Day. Turkeys are ecstatic!

TOM MATTHEWS DEC JAN 2011

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