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May 2012
As research shows that the majority of consumers dislike ironing, could a Choice Buy iron help make the chore a bit more bearable?
Electrolux research has shown that around 60% of people have a strong dislike (32%) or hatred (27%) of ironing, with 80% of respondents indicating a desire for help with the task. Choice Buy irons produce a strong volume of steam to help ease the creases out of even the most stubborn fabrics like linen and cotton. They also glide easily over fabrics and won’t drip water onto your clean clothes.
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